Industry
Home Improvement • Premium uPVC Windows & Doors
The Challenge
A premium windows and doors company had been relying exclusively on Google Ads for lead generation.
While Google was delivering intent based leads, the business had very little presence on social media and was missing opportunities to create demand, build trust, and capture prospects earlier in their buying journey.
They approached ME to:
Our Approach
Instead of simply launching Meta campaigns, we created a complete lead generation ecosystem.
Phase 1
Social Media Foundation
We completely took over the client’s Instagram and Facebook management by creating:
This helped establish credibility before prospects reached out.
Phase 2
Performance Marketing
We launched highly targeted Meta campaigns focusing on homeowners, architects, interior designers, and people planning home construction or renovation.
Campaign optimization included:
Every month, campaigns were analyzed and optimized based on actual conversion data.
Phase 3
Lead Management
Generating leads was only part of the solution.
We helped improve the lead handling process through:
We are now implementing WhatsApp automation to:
Results After 12 Months
4X Return on Monthly Ad Spend
For every ₹1 invested in Meta advertising, the business generated approximately ₹4 in revenue.
Consistent Lead Generation
Meta Ads became an important lead acquisition channel alongside Google Ads, helping diversify the company’s marketing strategy.
Stronger Brand Presence
Regular content creation significantly improved the company’s visibility and credibility across Instagram and Facebook.
Marketing Automation
The business is now transitioning from manual lead responses to an automated WhatsApp journey that will improve customer experience while reducing response times.
Services Delivered
Key Outcomes
Client Testimonial
“ME transformed our social media from a passive presence into a reliable lead generation channel. Their consistent optimization and strategic approach helped us achieve measurable business growth while simplifying how we engage with prospects.”
